If you live in the Northeast (especially around Boston) you've likely been dealing with ice dams this winter. Just check your neighborhood group chat, odds are someone is looking for a roof rake, ice melt or a contractor.
Ice dams form when snow builds up on your roof. Heat escapes (or the sun hits), the snow melts, then refreezes at the edge. That refrozen layer becomes a dam (and a damn). Water has nowhere to go and problems follow.
Sound familiar? I hear you.
It's not that different from building a startup, especially in climate tech.
The weight of the work piles up. Messaging gets heavy. Ideas melt, refreeze, and suddenly nothing is flowing. Not the story, the momentum or the next move.
One of the simplest ways to fix an ice dam?
Create a path.
Back in the day, people would stuff sodium chloride (rock salt) into pantyhose and throw it onto the roof to melt a channel. Today, there are literal calcium chloride "hockey pucks" (much safer for your roof). You toss them up there, they dissolve and open a clear path for water to flow where it's supposed to.
When your company hits a messaging logjam, you also need a way through. You need something (or someone) to create clarity, open a channel, and get ideas, marketing, and momentum moving again.
Consider Capital Energy your calcium chloride hockey puck.
Let's get the path flowing.